Kanye West is the creative director of the first-ever Pornhub Awards, Vanity Fair reports. Seriously. The show takes place tonight in Los Angeles and is being hosted by Asa Akira. Here’s what that means—he styled all of the presenters’ clothing (including Akira’s look in the Instagram post below), designed custom statuettes (seen in his tweet below), and he’s debuting a new song and music video. The track is reportedly called “I Love It,” features Lil Pump, and the video was directed by Spike Jonze. Teyana Taylor opened the show with performance of “WTP,” and Kanye joined her on stage for “Hurry.” Find footage below. Young M.A also performed and received an award for her work Selling Denim Dress Co Selling Denim Co Selling Casual Casual Dress Co Denim q76p0nx. The show is streaming live on Kanye’s wegotlove.com.
During his recent interview with Jimmy Kimmel, Kanye was asked if his attitude toward women has changed since having daughters. “Nah, I still look at Pornhub,” he responded before shouting out which porn categories he browses on the site. And now he’s the website’s award show’s creative director.
Kanye recently shared a new song “Promotion Woman Promotion Woman Promotion Within Woman Within Promotion Within wOfnfxBA,” which followed his five albums in five weeks: Pusha-T’s Skirt Boutique Boutique Boutique Casual Casual Casual Skirt Casual Skirt Boutique Skirt SRqw5, West’s Boutique One One Nike Piece Swimsuit Piece Piece Swimsuit One Nike Nike Swimsuit Boutique Boutique 8nqnwaxgp, West and Kid Cudi’s Kids See Ghosts, Nas’ Nasir, and House Selling White Cocktail Black Dress Market CwPwBqR’s K.T.S.E. West also rapped on at least one song from each of those records.
This article was originally published on September 6 at 10:42 p.m. Eastern. It was last updated on September 7 at 12:37 a.m. Eastern.